Drafts :
About texts
1
I’m a independent graphic designer from India, currently based in London. I’m a devoted illustrator who likes to draw on themes of optimism, but I specialise in commercial branding and identity design. I specifically like working with boutique and startup brands.
I primarily work with digital formats like illustrator, procreate, photoshop after effects and figma. Each project in my portfolio be it illustrations, identity, logo, packaging or product design, manifests into an optimistic playful nature in design.
I also use tactile methods like screen printing, watercolours, collages, scanning, screen printing etc to experiment beyond digital realms.
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Gayatri is a graphic designer based in London. She works with boutique startups and corporate clients from FMCG, retail, hospitality, tech, beverages, fashion , etc to work on brand identities, packaging design, logos and illustration. She is currently pursuing her masters in graphic design at Central saint martins.
Ideas :
Gayatri is a graphic designer focusing her practice on helping new brands and established corporate companies create a strong brand identity presence.
With an understanding of the market and the commercial aspect of design, she uses visual strategies with optimistic and a playful approaches to create clean bold brand presence.
Her work is primarily visual tha
Practice based :
I’m a graphic designer based in London. Im currently pursuing my masters in Graphic communication design at Central Saint Martins.
I have worked as a brand designer for two years at Opposite HQ, a creative agency based in India. Brand New and Die line features one of my recent projects for weapon distillers called ‘Zigzag’, which was a packaging design project for a vodka. I also worked on the new website for a digital identity brand called Equal.in and UI design for a few of their digital products.
My major works in illustration are on three new beauty products by Quench and concept illustrations for a web3 infrastructure company based in London called Blacksun.
I have also worked with Plum to create hand painted illustrations for the redesign of their entire product range.
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